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China – The Looming Powerhouse Of Golf Tourism

Posted By: Asia Pacific Golf Group at 12 September 2018 | Written By: Mike Sebastian


China’s international tourists spend around US$161bn a year on travel.

Based on industry research, more than 150 million mainland Chinese travellers ventured overseas in 2017 – the largest number from any nation. And this is predicted to grow beyond 200 million annually in the next five years. Admittedly, 68 million of the present total were travelling to Hong Kong and Taiwan, but that still meant 83 million travelled more intrepidly.

And this is of course just the start of the wave. At present, about 4.3 billion holidays are taken every year by Chinese people within China itself. As many of these join the aspiring middle classes, it must be a certainty that they will soon be converting those domestic holidays into international ones.

Already, for many countries keen to build their tourism industries, China is the single largest source of international travellers, and the most important source of tourism dollars. Take New Zealand as an example – the local tourist authority predicts Chinese visitors will number 913,000 by 2023 – about 20 per cent of their total visitors.

New Zealand’s tourism officials say Chinese visitors spend an average of NZ$297 (US$215.50) a day, compared with NZ$240 among US travellers, NZ$223 among Japanese, and a comparatively miserly NZ$130 among British visitors.

China’s international tourists today spend around US$161 billion a year on their travels, and as this number grows, so an increasing number of economies worldwide will remain eager to capture their share – even if significant stresses arise as they try to manage the flows.

Apply these staggering numbers to the golf industry, and it automatically becomes a major target for golf tourism. China is not a market to be ignored as far as golf tourism is concerned. It is just too big a market and the numbers in term of potential golfers offers tremendous business opportunities.

APGS 2018 will be placing special focus on golf tourism from China and the man who will be walking everybody through what China can offer is Tenniel Chu, Vice Chairman of the giant Mission Hills Group, China. As the world’s largest golf resort with more than 20 world class golf courses open for play, there is no better authority than Mr. Chu to help golf course owners and operators in Asia obtain a firm grasp on how China can be tapped for golf tourism revenue.


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