A Good Hard Look At Golf Tourism – Warts And All!
|If you are a golf club owner, operator, a national tourism organisation, a hotel or service provider, you have most probably heard industry gurus roll out claims that the “golf tourism industry” is worth US$250 billion dollars. That’s a huge sum and in many instances, its greater than the GDP of many nations!
The claim is not up for dispute, but it is most definitely up for some very precise clarification. While the figure of US$250 billion is plausible, not all of it finds its way directly to the golf club industry. The bulk is swallowed up by air-travel, board and lodging, sight-seeing, shopping, food and beverage etc.
Only a percentage finds its way into the pockets of golf clubs. The challenge and opportunity for golf clubs in Asia is to try and siphon off more dollars from the pot of gold that is lumped under the broad expenditure category tagged as “Golf Tourism”.
To start chomping away at the revenue pie, golf clubs need to polish up on their total act because it’s they who are going to be under scrutiny. There are quite a few hurdles to leap over but it can be done.
With this in mind, the Asia Pacific Golf Group will be launching a half-day symposium on golf tourism under the auspices of the 2018 Asia Pacific Golf Summit to be held on November 3 at the brand-new Hyatt Regency Bangkok Sukhumvit.
It will feature top speakers from the golf tourism industry and a special town-hall debate that will be moderated by James Cronk, president of the Cronk Group of Canada.
For a sense of what to expect, here’s a video presentation:
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