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Quality Service Spells An All Round Quality Experience!

Posted By: Asia Pacific Golf Group at 26 September 2017 | Written By: Mike Sebastian

How often have you visited a golf club only to walk away disappointed with the service or lack of service thereof?

Chances are almost everyone has been subjected to service standards that have left a lot to be desired. We can go on talking about poor service standards but that’s not what the Asia Pacific Golf Summit (APGS) is about. With APGS 2017 just weeks away and given its solutions seeking NEW DIRECTIONS theme, it is best that we explore how golf clubs can buck up and deliver a total experience that will keep golfers talking and keep coming back repeatedly.

In the last twenty-four months, new courses have been sprouting up like mushrooms, especially in Vietnam. Surprisingly, many of the new courses are being designed as golfing communities with villas and condominiums integrated into the total scheme of things. There are quite a number of such integrated facilities throughout the region built over the past twenty-five years and many have fallen into neglect.

Why, you may ask? Put simply, it’s primarily due to service! This being the case and given the fact that new emerging countries in Asia are going along with the idea of integrated golfing communities, APGS 2017 has invited a leading authority who knows exactly how the make these communities hum along like well-oiled precision engines.

APGS 2017’s goal is to look for a pathway to help golf clubs in the region to up the ante on service. The objective is to take a quantum leap in service and in fact look at a paradigm shift from what has long been regarded as the industry’s status quo and to take it to a level of excellence that will be the big differentiating factor when it comes to appraising Asian golf clubs.

Recognising the need for clubs to achieve service excellence, APGS has reached out to a man who is highly regarded in the extremely competitive North American golf club market for how he strives to deliver a level of service that is noted to always be at the high end of the service excellence barometer.

He is Steven Freund, executive director of The Landings Club in Savannah, Georgia. Freund has a rich background in service excellence that comes from more than 40-years spanning hotels, resorts, restaurants and now, private clubs. He spent 20 years as an executive with The Ritz-Carlton Hotel Company, serving as general manager at several locations, served in senior leadership capacities in six AAA Five Diamond properties and two Mobil (now Forbes) Five Star hotels.

At The Landings Club he leads a team of 450 staff that cares for over 2975 membership high-end households, 6 championship golf courses, 33 tennis courts, 5 swimming pools, 2 marinas and a 48,000 square foot wellness centre. Quite a community to look after but never does a day go by where service excellence is forgotten.

“We live by the high levels of service that we deliver and this is a standard that all of our members expect from us each and every day – the quest for service excellence is a very rewarding experience and none of us at The Landings Club would want it any other way,” is how Freund looks at service excellence.

APGS is proud to have secured Freund’s acceptance to be a special guest speaker at the 2017 Summit and the sharing of his experience with the Asian golf club industry is going to be an opportunity not to be missed at all costs.

Calling all golf club owners, operators and general managers – come and have a ringside seat to listen to one of the best in the profession talk about achieving service excellence. Only at APGS 2017!

Delegate registration is now open at:

See you at APGS 2017 – The Business Gathering With Revolutionary Ideas, Bold Visions and Effective Solutions!



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