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APGS 2017 – “Design Thinking” – Golf Industry’s New Direction!

Posted By: Asia Pacific Golf Group at 8 August 2017 | Written By: Mike Sebastian

With slightly more than three months to go, momentum for the staging of the 2017 Asia Pacific Golf Summit (APGS) is picking up a full head of steam.

World class speakers have already been confirmed and lined up for APGS with the keynote speech to be delivered by billionaire entrepreneur, philanthropist and founder of Parsons Xtreme Golf (PXG), Mr. Robert Parsons. Parsons is a spell-binding speaker who is sought after by American big business, governments and institutions as he is regarded as a highly motivational and inspirational speaker.

In keeping with the high standards to be set at APGS 2017, one of the most successful speakers on the speaking circuit in North America is Andy Stangenberg, the founder and President of Q-Principle.

Stangenberg’s topic is titled “DESIGN THINKING”? What is “Design Thinking”? It is a methodology used by designers to solve complex problems, and find desirable solutions.

A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. “Design Thinking” draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be – and to create desired outcomes that benefit members.

This is what the whole golf club industry is all about – creating desired outcomes that will keep a club’s membership very satisfied and coming back and its bottom-line constantly ringing in profits!

“Design Thinking” is a way of life of many of the world’s most successful business organisations and the late business visionary, Steven Jobs described “Design Thinking” very succinctly when he said, “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

“Design is the action of bringing something new and desired into existence – it is like developing a whole new platform that resolves or dissolves problematic situations by design,” Stangenberg.

He added, “It is a compound of routine, adaptive and design expertise brought to bear on complex dynamic situations and a golf club is a good example of this because of the diverse nature of its business and how it ultimately has to pull everything together to deliver a truly outstanding member experience.”

Stangenberg believes that it makes sense to break out of the silos we have created in organizations and develop a cross-disciplinary inquiry to foster innovation.

Watch and listen to Andy before you move on:
https://www.youtube.com/watch?v=cyghqha9VY4

“Change the way you look at things and the things you look at will change” will be his mantra as he takes you on a fascinating journey that will allow your club’s team to think and view a challenge differently and find collaborated results through design thinking to meet your members’ needs.

Stangenberg is a real spell-binder of a speaker and a total expert in his field of expertise which is to develop a service organization into a world-class unit. “You don’t have to be a designer to think like one. While learning to be a good designer takes years, you can think like a designer and design the way you lead, manage, create and innovate. Design begins with setting a strategic intention. If you are mapping out a strategy, you are designing.”

Register Now to attend the 2017 APGS – listen to best-of-breed speakers like Andy Stangenberg and take back valuable lessons and tips on how you can prepare to lead your club to the next level of excellence.

Registration is now open at: https://secure.golfconference.org/event/asia-pacific-golf-summit-2017

 

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